FENDER� INTRODUCES NEW AMERICAN DELUXE SERIES GUITARS

(My Original Blog Post: http://ping.fm/WKREA)
New Stratocaster® and Telecaster® guitar models deliver tone, tradition and innovation

SCOTTSDALE, Ariz. (March 30, 2010) – The latest incarnations of Fender’s acclaimed American Deluxe series Stratocaster and Telecaster guitar models are designed to deliver high-tech cutting-edge tone, tradition and innovation to the modern guitarist.

All seven—four new Stratocaster models and two new Telecaster models—are conceived as tonally sophisticated modern iterations of both timeless instruments. All feature a trio of groundbreaking advances—new compound radius fretboards for exhilaratingly effortless string bending anywhere along the neck (never before offered on a Fender instrument), quiet new N3 Noiseless™ pickups for supercharged Stratocaster sparkle and Telecaster spank with no hum, and reconfigured S-1™ switching for even more pronounced tonal options.

The American Deluxe Strat® also includes a two-point synchronized American Deluxe tremolo bridge with pop-in arm, beveled neck heel and staggered locking tuners, as does the American Deluxe Ash Strat, which features the distinct grain pattern of an ash body. The American Deluxe Strat V Neck also shares these features, plus a classic tinted maple neck with a 1950s “V” shape. The American Deluxe Strat HSS has all the features of its siblings and a DH-1 humbucking bridge pickup, LSR roller nut and new “passing lane” switch that instantly routes the signal from any pickup position to the bridge position with the tone circuit bypassed, which will increase complex overtones and volume.

The American Deluxe Tele® and American Deluxe Ash Tele both present the 21st century editions of Fender’s classic original. They too feature compound radius fretboards, N3 noiseless pickups, reconfigured S-1 switching, staggered locking tuners and beveled neck heels. Both also feature six chromed brass bridge saddles. The American Deluxe Tele has a bound-top contoured body; the American Deluxe Ash Tele has a traditional ash body.

For more information, visit http://www.fender.com.

About Fender Musical Instruments Corporation

Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. For more information, visit http://www.fender.com.

Daisy Rock Girl Guitars Names MusicOneSelect Exclusive Canadian Distributor

(My Original Blog Post: http://ping.fm/kEy7p)
Daisy Rock Girl Guitars, the original girl-guitar company, is thrilled to announce MusicOneSelect as the exclusive Daisy Rock distributor within Canada.

This new partnership will present Canadian music dealers the chance to supply Daisy Rock guitars to their customers with a new level of customer service and reliability. Striving to provide every female the opportunity to play guitar and enjoy music, Daisy Rock Girl Guitars will also be present at the 2010 MIAC Show in Toronto within MusicOneSelect’s booth, offering Canadian dealers a first-hand encounter of Daisy Rock guitars and basses.

“It is an honor and a privilege to work with MusicOneSelect to make Daisy Rock Girl Guitars available to all the girls in Canada” says Tish Ciravolo, President and Founder of Daisy Rock Girl Guitars. “They understand and can further our mission to provide girls of all ages with whatever it takes to learn to play guitar and enjoy music.”

Daisy Rock Girl Guitars is the first company to create guitars and basses specifically designed for girls. To accommodate girls’ smaller hands and slighter builds, Daisy Rock have their trademark “Slim & Narrow” necks and lightweight contoured bodies, making them much easier for girls to handle and play. They also sound and look great! Artists including Lisa Loeb, The Bangles, Miley Cyrus, Alexia Rodriguez (Eyes Set to Kill) as well as Canadians Avril Lavigne and Rachelle van Zanten and even Jimmy Page’s daughters have joined the fun and love rocking out with their Daisy Rock guitars.

Daisy Rock Girl Guitars offers a complete line of quality girl guitars designed to look and sound great, and to fit the female form. For more info, visit daisyrock.com now!

# # #

ABOUT DAISY ROCK GIRL GUITARS
Daisy Rock Girl Guitars is the original girl guitar company dedicated to successfully supplying and marketing professional quality guitars for females of all ages. All Daisy Rock guitars are designed specifically for the female form and feature lightweight bodies, “Slim & Narrow” neck profiles to better fit smaller hands, and are available in inspiring finishes. Daisy Rock Girl Guitars is comprised of two extensive product catalogs. “DEBUTANTE by Daisy Rock” is a line of beginner guitars that consists of Daisy, Butterfly, Heartbreaker, Star, and other models—geared specifically for younger tween/teen rockers. “DAISY ROCK” is a line of professional guitars and basses consisting of full-scale models like the Rock Candy, Stardust, and Siren series. Daisy Rock Girl Guitars’ ongoing mission is to do whatever it takes to help girls play guitar and enjoy music.
Daisy Rock Girl Guitars is led by its Founder and President, Tish Ciravolo. Ciravolo is a highly acclaimed expert on female empowerment and females in music. Tish’s expertise has been immortalized by her induction into the Museum of Making Music, the world’s premier museum showcasing the history of the music products industry, and she is widely regarded as a visionary in the industry. Ciravolo’s deep insight into the subject of girl guitars and female empowerment has made her a sought after and frequent contributor on national and international television, newspapers, magazines, websites, and radio programs including USA TODAY, People, Time, Newsweek, CNN, ABC, NBC, FOX, VH1, the Premier Radio Network, BBC Radio, and the Associated Press. Daisy Rock Girl Guitars is in over 25 countries worldwide, and is co-owned and distributed by Alfred Music Publishing.

DAISY ROCK CONTACT:
Samantha Ordoñez
Marketing and Public Relations Supervisor
P: 818-891-5999 ext. 282
F: 818-895-5301
sordonez@alfred.com

Alfred Music Publishing Expands the Ultimate Guitar Play-Along Series with The Rolling Stones

(My Original Blog Post: http://ping.fm/LT0Po)
Alfred Music Publishing, the leader in educational music publishing since 1922 and the exclusive print publisher for The Rolling Stones and thousands of popular artists, proudly expands its popular Ultimate Guitar Play-Along series featuring hits from The Rolling Stones: Introducing Ultimate Guitar Play-Along: Rolling Stones

The Ultimate Play-Along series presents musicians with the opportunity to jam with their favorite artists. This guitar songbook contains eight classic songs by rock and roll legends, The Rolling Stones, including “Jumpin’ Jack Flash,” Gimme Shelter,” and “(I Can’t Get No) Satisfaction.” Included in each book is a CD that contains complete versions of each song and a play-along version without guitar. Alfred’s exclusive, Mac and Windows compatible, TNT (Tone ‘N’ Tempo) Changer is also included on the CD. The TNT Changer allows the user to easily loop sections for practice, slow tracks down or speed them up without changing the pitch, switch back and forth between the full-performance and play-along tracks, or even change keys! Songs are written in authentic guitar TAB, as well as standard music notation. Chord charts, tunings, and lyrics are also included. This play-along songbook and CD set is ideal for any guitarist that wants to learn classic Stones hits and jam along with these rock and roll icons. Matching bass and drum editions are also available!

Ultimate Guitar Play-Along: Rolling Stones is now available as a book and CD set, for $19.99. Pick up your copy today at a local music retail store, or buy it online at alfred.com/guitar.

Titles: Brown Sugar * Gimme Shelter * Honky Tonk Women * Jumpin’ Jack Flash * Let it Bleed * Paint it, Black * (I Can’t Get No) Satisfaction * You Can’t Always Get What You Want.

ABOUT ALFRED MUSIC PUBLISHING
Alfred Music Publishing is the world’s largest educational music publisher. Alfred produces educational, reference, pop & performance materials for teachers, students, professionals & hobbyists spanning every musical instrument, style & difficulty level. Alfred’s home office is located in Los Angeles with domestic offices in Miami & New York as well as offices around the world including Australia, Germany, Singapore & the United Kingdom.

Since 1922, Alfred Music Publishing has been dedicated to helping people learn, teach & play music. Alfred currently has over 90,000 active titles. Alfred represents a wide range of well-known publications—from methods like, Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations & Suzuki, to artists like Led Zeppelin, The Rolling Stones, Bruce Springsteen, Van Halen, Green Day, Michael Jackson, Sheryl Crow, Eagles, Cole Porter & George and Ira Gershwin, to brands like Star Wars, Harry Potter, Lord of The Rings, Rolling Stone Magazine & Billboard.

In addition to its own titles, Alfred distributes products from over 50 companies, including Belwin, Daisy Rock Girl Guitars, Dover Publications, DW Drums, Faber Music, Highland/Etling, Kalmus, National Guitar Workshop, Penguin, TASCAM, Ultimate Support & WEA.

CONTACT: Samantha Ordoñez
Marketing & Public Relations Supervisor
P: 818-891-5999, ext. 282
F: 818-895-5322
sordonez@alfred.com
alfred.com

Alfred Publishing Re-Releases Authentic Guitar TAB Songbook: Led Zeppelin, Physical Graffiti

(My Original Blog Post: http://ping.fm/Z6Z1x)
Alfred Publishing Re-Releases Authentic Guitar TAB Songbook: Led Zeppelin, Physical Graffiti

Los Angeles, CA—March 17, 2010
Alfred Music Publishing, the leader in educational music publishing since 1922 and the exclusive print publisher for Led Zeppelin and thousands of popular artists, is pleased to announce that Physical Graffiti is now back in print by popular demand.

Led Zeppelin’s platinum double-album, Physical Graffiti, boasts no shortage of material, featuring classic favorites such as “Kashmir,” “Houses of the Holy,” and “Trampled Under Foot.” This album-matching folio presents each song in full TAB as well as standard music notation. Lyrics, tunings, and chord charts are also featured for each song. This songbook is ideal for any guitarist interested in learning the secrets behind Jimmy Page’s iconic guitar work.

Led Zeppelin, Physical Graffiti is now available for $26.99. Pick up your copy today at a local music retail store, or buy it online at alfred.com/guitar.

Titles: Custard Pie, The Rover, In My Time of Dying, Houses of the Holy, Trampled Under Foot, Kashmir, In the Light, Bron-Yr-Aur, Down by the Seaside, Ten Years Gone, Night Flight, The Wanton Song, Boogie with Stu, Black Country Woman, Sick Again.

ABOUT ALFRED MUSIC PUBLISHING
Alfred Music Publishing is the world’s largest educational music publisher. Alfred produces educational, reference, pop & performance materials for teachers, students, professionals & hobbyists spanning every musical instrument, style & difficulty level. Alfred’s home office is located in Los Angeles with domestic offices in Miami & New York as well as offices around the world including Australia, Germany, Singapore & the United Kingdom.

Since 1922, Alfred Music Publishing has been dedicated to helping people learn, teach & play music. Alfred currently has over 90,000 active titles. Alfred represents a wide range of well-known publications—from methods like, Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations & Suzuki, to artists like Led Zeppelin, The Rolling Stones, Bruce Springsteen, Van Halen, Green Day, Michael Jackson, Sheryl Crow, Eagles, Cole Porter & George and Ira Gershwin, to brands like Star Wars, Harry Potter, Lord of The Rings, Rolling Stone Magazine & Billboard.

In addition to its own titles, Alfred distributes products from over 50 companies, including Belwin, Daisy Rock Girl Guitars, Dover Publications, DW Drums, Faber Music, Highland/Etling, Kalmus, National Guitar Workshop, Penguin, TASCAM, Ultimate Support & WEA.

CONTACT: Samantha Ordoñez
Marketing & Public Relations Supervisor
P: 818-891-5999, ext. 282
F: 818-895-5322
sordonez@alfred.com
alfred.com

Korg Pandora PX4D Guitar Multi Effects Processor

(My Original Blog Post: http://ping.fm/dVEuz)

PERSONAL FX PROCESSOR GUITAR AND BASS
The Pandora Series has long been acclaimed by guitarists and bassists for high-quality sound, versatile functionality, and superb user interface – all in an amazingly compact package.
The PX4D combines guitar and bass functionality into a single unit excellent for any situation demanding great sound, including practicing, recording and live performance.,The PX4D contains 158 effects that deliver vintage amps, cabinets, pedals, and much more. Select one of 200 programs (100 Preset/100 User) to use up to 7 effects at once. Play along with any external audio source – transpose and Bass Cancel features add versatility. Record and loop up to 30 seconds of audio, and play back at a slower tempo to learn a difficult passage. Chain up to 16 of the 100 Rhythm & Bass patterns together for on-demand backing tracks. Tune up with the onboard chromatic tuner.

# Battery or optional AC power
# 200 programs (100 Preset/100 User) combine up to 7 of the 158 modeled effects for quick access,100 PCM Rhythm & Bass patterns; Link up to 16 patterns (with repeats) into one of 20 Chains
# Phrase trainer records / loops up to 30 seconds of audio with tempo, key and bass cancel options
# Built-in chromatic tuner, simple knob-based interface; Battery or optional AC power
# Fits in your pocket for go anywhere versatility

You can find this item at one of our fine advertisers listed below:

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Planet Waves Tru-Strobe Pedal Tuner

(My Original Blog Post: http://ping.fm/ejrAQ)
PW-CT-11

The Planet Waves Tru-Strobe Pedal Tuner is the perfect tool for live performance, recording and setting intonation. The variance between the input frequency and perfect pitch is displayed as motion on the easy-to-read circular LCD interface. When the motion stops you are perfectly in tune to +/- 0.1 of a cent! Get professional tuning accuracy in a rugged, heavy-duty die-cast housing, plus:

– True bypass wiring with quiet switching
– Buzz Feiten ® and drop tuning presets
– Wide calibration range
– Visible in full sunlight and on dark stages
– User Calibration Range from A400Hz to A499hz
– 9V input/output for daisy-chaining effects

You can find this item at one of our fine advertisers listed below:

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Alfred Publishing Releases Just For Fun Songbook Series

(My Original Blog Post: http://ping.fm/7VJ9T)
Los Angeles, CA—March 11, 2010
Introducing the new Just for Fun songbook series, Alfred Music Publishing, the No. 1 educational music publisher, is thrilled to release sixteen new easy songbooks for guitar, ukulele, mandolin, and banjo, in four exciting, popular genres.

The Just for Fun songbook series is designed for your total enjoyment! Divided into four different categories, Classic Rock, Easy Rock, Rock and Pop, and Swingin’ Jazz, each music style has a songbook available for guitar, ukulele, mandolin, and banjo. Banjo songbooks contain helpful roll and picking patterns for added fun. All songs are arranged from the original recorded guitar parts, and then simplified just enough to keep the songs exciting and musically satisfying. Each song also includes standard music notation, instrument-specific TAB, chord charts, and lyrics. Enjoy the simplicity in playing popular songs from artists like The Rolling Stones, Joni Mitchell, Van Morrison, Eagles, America, Led Zeppelin, Jimmy Buffett, Eric Clapton, Green Day, Nickelback, and Michael Jackson, on whatever instrument you choose. These songbooks are ideal for any musicians who wish to quickly learn easy-to-play rock, pop and jazz classics just for fun!

Just for Fun: Classic Rock Guitar, Just for Fun: Classic Rock Ukulele, Just for Fun: Classic Rock Mandolin, and Just for Fun: Classic Rock Banjo are now available, each for $14.99. Titles include: After Midnight (Eric Clapton) * Go Your Own Way (Fleetwood Mac) * Hotel California (Eagles) * It’s All Over Now (The Rolling Stones) * Jump (Van Halen) * Long Train Runnin’ (The Doobie Brothers) * Maggie May (Rod Stewart) * The Night They Drove Old Dixie Down (The Band) * Paint It, Black (The Rolling Stones) * Stairway to Heaven (Led Zeppelin) * Sunshine of Your Love (Cream) * Truckin’ (Grateful Dead).

Just for Fun: Easy Rock Guitar, Just for Fun: Easy Rock Ukulele, Just for Fun: Easy Rock Mandolin, and Just for Fun: Easy Rock Banjo are now available, each for $14.99. Titles include: As Tears Go By (The Rolling Stones) * Big Yellow Taxi (Joni Mitchell) * Casey Jones (Grateful Dead) * Gimme Some Lovin’ (The Spencer Davis Group) * Gloria (Them) * Good Riddance (Time of Your Life) (Green Day) * A Horse with No Name (America) * Margaritaville (Jimmy Buffett) * Moondance (Van Morrison) * Peaceful Easy Feeling (Eagles) * Take It Easy (Eagles) * Take Me Home, Country Roads (John Denver).

Just for Fun: Rock and Pop Guitar, Just for Fun: Rock and Pop Ukulele, Just for Fun: Rock and Pop Mandolin, and Just for Fun: Rock and Pop Banjo are now available, each for $14.99. Titles include: Beat It (Michael Jackson) * China Grove (The Doobie Brothers) * Do You Want to Know a Secret (The Beatles) * Don’t Stop Believin’ (Journey) * How You Remind Me (Nickelback) * Jumpin’ Jack Flash (The Rolling Stones) * Layla (Unplugged version) (Eric Clapton) * Lyin’ Eyes (Eagles) * Panama (Van Halen) * Running on Empty (Jackson Browne) * Stayin’ Alive (Bee Gees) * Wild Night (Van Morrison).

Just for Fun: Swingin’ Jazz Guitar, Just for Fun Swingin’ Jazz Ukulele, Just for Fun: Swingin’ Jazz Mandolin, and Just for Fun: Swingin’ Jazz Banjo are now available, each for $14.99. Each songbook contains popular jazz standards that are arranged with a strum-and-sing approach in a fun and lively manner. The chords are simple, yet entirely appropriate to the jazz-age style of the ’20s and ’30s. Also included are classic intros, endings, and turnarounds that will make you sound like an authentic early jazzer. Titles include: Ain’t Misbehavin’ * Ain’t She Sweet * As Time Goes By * Bye Bye Blackbird * Dream a Little Dream of Me * Five Foot Two, Eyes of Blue * I’ll See You in My Dreams * It Don’t Mean a Thing (If It Ain’t Got That Swing) * It Had to Be You * Makin’ Whoopee * Sweet Georgia Brown * Tonight You Belong to Me.

Pick up your copies today at a local music retail store, or buy them online at alfred.com.

ABOUT ALFRED MUSIC PUBLISHING
Alfred Music Publishing is the world’s largest educational music publisher. Alfred produces educational, reference, pop & performance materials for teachers, students, professionals & hobbyists spanning every musical instrument, style & difficulty level. Alfred’s home office is located in Los Angeles with domestic offices in Miami & New York as well as offices around the world including Australia, Germany, Singapore & the United Kingdom.

Since 1922, Alfred Music Publishing has been dedicated to helping people learn, teach & play music. Alfred currently has over 90,000 active titles. Alfred represents a wide range of well-known publications—from methods like, Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations & Suzuki, to artists like Led Zeppelin, The Rolling Stones, Bruce Springsteen, Van Halen, Green Day, Michael Jackson, Sheryl Crow, Eagles, Cole Porter & George and Ira Gershwin, to brands like Star Wars, Harry Potter, Lord of The Rings, Rolling Stone Magazine & Billboard.

In addition to its own titles, Alfred distributes products from over 50 companies, including Belwin, Daisy Rock Girl Guitars, Dover Publications, DW Drums, Faber Music, Highland/Etling, Kalmus, National Guitar Workshop, Penguin, TASCAM, Ultimate Support & WEA.

CONTACT: Samantha Ordoñez
Marketing & Public Relations Supervisor
P: 818-891-5999, ext. 282
F: 818-895-5322
sordonez@alfred.com
alfred.com

Daisy Rock Proudly Welcomes Internet ?It Girl?, Cori Yarckin, to the Artist Roster!

(My Original Blog Post: http://ping.fm/bAoS7)
LOS ANGELES, CA – March 5, 2010
Daisy Rock Girl Guitars, the original girl-guitar company, proudly welcomes internet-sensation and established performer, Cori Yarckin, to the artist roster. Her music frequently draws comparisons to a “modern-day” Joan Jett meets Alanis Morrisette, with a splash of modern rock. Having been in the industry for many years now, Cori is blossoming into a household name.

Cori was recommended to Daisy Rock Artist Relations staff by Adam Wesley of Mercury Studios in Ft. Lauderdale, Florida, who had co-written some tracks with her. He explained that Cori was an very talented musician, and the perfect fit for Daisy Rock. After reviewing Cori’s credentials, Daisy Rock promptly contacted Yarckin and offered her an endorsement deal. Cori was quick to accept and expressed extreme excitement about the possibilities to come from her relationship with Daisy Rock. Shortly after signing the deal, she made it in to the showroom to meet with the staff and choose her favorite guitar. “I love it when artists genuinely love what they do and, then use their success to make a difference.” said Tish Ciravolo, President and Founder of Daisy Rock. “Cori fits perfectly with Daisy Rock’s mission, and we’re excited about working with her!”

Yarckin first became known in the entertainment industry for her role on the Nickelodeon series Noah Knows Best. She followed this with several stage performances such as Oliver and The King and I, and television appearances on Disney’s Sebastian’s Caribbean Jamboree and Missy Elliott’s reality/talent show The Road to Stardom. Crossing over into music, Cori has made some real noise on the music scene in the past few years. Named as one of Rolling Stone’s “Top 5 Up and Coming Female Artists”, she has opened for everyone from 30 Seconds to Mars and Soul Asylum to pop-sensations, The Jonas Brothers. Yarckin has appeared on TRL and The Today Show, as well as having her music featured on MTV’s The Hills and The Real World. Recently moving to Los Angeles from her native Florida, Cori has been able to work with some of the world’s biggest producers and songwriters, like Mick Mars of Mötley Crüe and Poet Name Life (DJ/Producer of the Black Eyed Peas). With her solid foundation in the music industry, Cori has much bigger goals and continues to expand her career by working with several charities.

Cori hung out in the showroom and chatted with fellow Daisy Rocker, Jillian Clare, as they compared notes on which guitar they liked best. Just missing Cherie Curie of The Runaways, Yarckin decided on a Wildwood Artist Deluxe in Pink Sparkle. “I love it! I’m so excited!” she said. For more information on Cori, please visit her MySpace page at http://www.myspace.com/coriyarckin

ABOUT DAISY ROCK GIRL GUITARS
Daisy Rock Girl Guitars is the original girl guitar company dedicated to successfully supplying and marketing professional quality guitars for females of all ages. All Daisy Rock guitars are designed specifically for the female form and feature lightweight bodies, “Slim & Narrow” neck profiles to better fit smaller hands, and are available in inspiring finishes. Daisy Rock Girl Guitars is comprised of two extensive product catalogs. “DEBUTANTE by Daisy Rock” is a line of beginner guitars that consists of Daisy, Butterfly, Heartbreaker, Star, and other models—geared specifically for younger tween/teen rockers. “DAISY ROCK” is a line of professional guitars and basses consisting of full-scale models like the Rock Candy, Stardust, and Siren series. Daisy Rock Girl Guitars’ ongoing mission is to do whatever it takes to help girls play guitar and enjoy music.

Daisy Rock Girl Guitars is led by its Founder and President, Tish Ciravolo. Ciravolo is a highly acclaimed expert on female empowerment and females in music. Tish’s expertise has been immortalized by her induction into the Museum of Making Music, the world’s premier museum showcasing the history of the music products industry, and she is widely regarded as a visionary in the industry. Ciravolo’s deep insight into the subject of girl guitars and female empowerment has made her a sought after and frequent contributor on national and international television, newspapers, magazines, websites, and radio programs including People, Time, Newsweek, CNN, ABC, NBC, FOX, VH1, the Premier Radio Network, BBC Radio, and the Associated Press. Daisy Rock Girl Guitars is in over 25 countries worldwide, and is co-owned and distributed by Alfred Music Publishing.

DAISY ROCK CONTACT:
Jennifer Farmer
Artist Relations and Marketing Coordinator
P: 818-891-5999 ext. 285
F: 818-895-5301
jfarmer@alfred.com

FENDER� JOINS ?EXPERIENCE HENDRIX? TOUR, HONORING THE LIFE AND LEGACY OF JIMI HENDRIX U.S. TOUR FEATURES ALL-STAR LINE-UP OF MODERN GUITAR GREATS AND THE CLASSIC SOUNDS OF HENDRIX; MARCH 4 ? 28, 2010

(My Original Blog Post: http://ping.fm/hmzab)
LOS ANGELES (March 3, 2010) – Fender proudly announces a new marketing partnership in support of Experience Hendrix, the fourth edition of the concert tour that features an all-star line-up of music greats paying homage to the music and legacy of Jimi Hendrix. The tour kicks off in Santa Barbara, Calif. on March 4 with 18 other stops throughout the U.S. and is highlighted by several special guest performances.

Artists include some of the best known and most respected guitarists and performers in contemporary rock and blues including Joe Satriani, Jonny Lang, Eric Johnson, Kenny Wayne Shepherd, Brad Whitford (Aerosmith), Doyle Bramhall II, Ernie Isley, Living Colour, Double Trouble’s Chris Layton on drums, along with bassist Billy Cox. On selected Experience Hendrix tour stops, these artists will be joined by a variety of guest players including Susan Tedeschi, Hubert Sumlin, Sacred Steel featuring Robert Randolph as well as Los Lobos’ David Hidalgo and Cesar Rosas.

Jimi Hendrix and the Fender Stratocaster® guitar are culturally connected for their pairing of artist and instrument throughout many of the most important and celebrated moments in music history including the Monterey Pop Festival (1967), Woodstock (1969), Isle of Wight Festival (1970) and of course his original album recordings: Are You Experienced (1967), Axis: Bold as Love (1967) and Electric Ladyland (1968).

“Fender is very excited to be a part of the Experience Hendrix tour. For people that love guitars and the music that Jimi Hendrix created and inspired, there is no better illustration of that passion than images of Jimi with his Stratocaster,” said Richard McDonald, Fender’s senior vice president of global marketing. “Jimi Hendrix is responsible for creating millions of guitar players worldwide for more than 40 years and we are delighted to share in the celebration of his continuing legacy.”

Fender is offering ticket giveaways to select dates on the tour through the website at http://www.fender.com.

In related news, Experience Hendrix LLC and Sony Music Entertainment’s Legacy Recordings will launch their monumental 2010 Jimi Hendrix Catalog Project on Tues., March 9, with the release of Valleys of Neptune, a new album of 12 fully realized studio recordings and more than 60 minutes of music never commercially available on a Jimi Hendrix album, from the artist Rolling Stone magazine called the greatest guitarist of all time.

Centered around tracks recorded during a pivotal and turbulent four-month period in 1969, Valleys of Neptune unveils the original Jimi Hendrix Experience’s final studio recordings, as the group lays down the foundation for its follow-up to Electric Ladyland, alongside the guitar superhero’s first sessions with bassist Billy Cox, an old army buddy he’d recruited into his new ensemble.

For more information of the Experience Hendrix tour and the new Jimi Hendrix CD release of “Valleys of Neptune,” visit http://www.jimihendrix.com.

EXPERIENCE HENDRIX TOUR DATES

3/04/10 Arlington Theatre Santa Barbara, CA
3/05/10 Gibson Amph. At Univ. CityWalk Universal City, CA
3/06/10 The Joint Las Vegas, NV
3/07/10 Ikeda Theatre Mesa, AZ
3/09/10 Table Mountain Casino Friant, CA
3/10/10 Warfield Theatre San Francisco, CA
3/11/10 Warfield Theatre San Francisco, CA
3/12/10 Silver Legacy Resort Casino Reno, NV
3/14/10 Paramount Theatre Denver, CO

3/15/10 The Stiefel Theatre for Perf. Arts Salina, KS

3/16/10 Uptown Theater Kansas City, MO

3/17/10 The Orpheum Theatre Minneapolis, MN

3/18/10 Chicago Theatre Chicago, IL

3/20/10 Fabulous Fox Theatre St. Louis, MO

3/21/10 Riverside Theatre Milwaukee, WI

3/23/10 Akron Civic Theatre Akron, OH

3/24/10 Wellmont Theatre Montclair, NJ

3/25/10 Count Basie Theatre Red Bank, NJ

3/27/10 Fox Theatre Atlanta, GA

3/28/10 Durham Performing Arts Center Durham, NC

About Experience Hendrix Tour

The Experience Hendrix Tour is presented by Experience Hendrix, LLC, The Authorized Hendrix family-owned company founded by James A. “Al” Hendrix, Jimi’s father, entrusted with preserving and protecting the legacy of Jimi Hendrix. Earlier this year, Sony Music Entertainment’s Legacy Division and Experience Hendrix entered into a worldwide catalog licensing venture to make all of Jimi’s extraordinary music, including classic albums, never before heard archive recordings, and filmed concerts available through all forms of media.

About Fender

Fender® is the world’s leading guitar brand and a name that is synonymous with rock ‘n’ roll. Iconic Fender instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars, and amps such as the Bassman®, Twin® and Deluxe™ are known worldwide for starting the rock revolution and continue to be highly prized by musicians and collectors. For more information, visit http://www.fender.com.

# # #

Photo Credit: Alan Herr / Experience Music Project / Authentic Hendrix

Media Contact:

Jason Padgitt

Fender Musical Instruments

480-596-7194 ph.

jpadgitt@fender.com

FENDER� JOINS ?EXPERIENCE HENDRIX? TOUR, HONORING THE LIFE AND LEGACY OF JIMI HENDRIX U.S. TOUR FEATURES ALL-STAR LINE-UP OF MODERN GUITAR GREATS AND THE CLASSIC SOUNDS OF HENDRIX; MARCH 4 ? 28, 2010

(My Original Blog Post: http://ping.fm/9zFrq)
LOS ANGELES (March 3, 2010) – Fender proudly announces a new marketing partnership in support of Experience Hendrix, the fourth edition of the concert tour that features an all-star line-up of music greats paying homage to the music and legacy of Jimi Hendrix. The tour kicks off in Santa Barbara, Calif. on March 4 with 18 other stops throughout the U.S. and is highlighted by several special guest performances.

Artists include some of the best known and most respected guitarists and performers in contemporary rock and blues including Joe Satriani, Jonny Lang, Eric Johnson, Kenny Wayne Shepherd, Brad Whitford (Aerosmith), Doyle Bramhall II, Ernie Isley, Living Colour, Double Trouble’s Chris Layton on drums, along with bassist Billy Cox. On selected Experience Hendrix tour stops, these artists will be joined by a variety of guest players including Susan Tedeschi, Hubert Sumlin, Sacred Steel featuring Robert Randolph as well as Los Lobos’ David Hidalgo and Cesar Rosas.

Jimi Hendrix and the Fender Stratocaster® guitar are culturally connected for their pairing of artist and instrument throughout many of the most important and celebrated moments in music history including the Monterey Pop Festival (1967), Woodstock (1969), Isle of Wight Festival (1970) and of course his original album recordings: Are You Experienced (1967), Axis: Bold as Love (1967) and Electric Ladyland (1968).

“Fender is very excited to be a part of the Experience Hendrix tour. For people that love guitars and the music that Jimi Hendrix created and inspired, there is no better illustration of that passion than images of Jimi with his Stratocaster,” said Richard McDonald, Fender’s senior vice president of global marketing. “Jimi Hendrix is responsible for creating millions of guitar players worldwide for more than 40 years and we are delighted to share in the celebration of his continuing legacy.”

Fender is offering ticket giveaways to select dates on the tour through the website at http://www.fender.com.

In related news, Experience Hendrix LLC and Sony Music Entertainment’s Legacy Recordings will launch their monumental 2010 Jimi Hendrix Catalog Project on Tues., March 9, with the release of Valleys of Neptune, a new album of 12 fully realized studio recordings and more than 60 minutes of music never commercially available on a Jimi Hendrix album, from the artist Rolling Stone magazine called the greatest guitarist of all time.

Centered around tracks recorded during a pivotal and turbulent four-month period in 1969, Valleys of Neptune unveils the original Jimi Hendrix Experience’s final studio recordings, as the group lays down the foundation for its follow-up to Electric Ladyland, alongside the guitar superhero’s first sessions with bassist Billy Cox, an old army buddy he’d recruited into his new ensemble.

For more information of the Experience Hendrix tour and the new Jimi Hendrix CD release of “Valleys of Neptune,” visit http://www.jimihendrix.com.

EXPERIENCE HENDRIX TOUR DATES

3/04/10

Arlington Theatre

Santa Barbara, CA

3/05/10

Gibson Amph. At Univ. CityWalk

Universal City, CA

3/06/10

The Joint

Las Vegas, NV

3/07/10

Ikeda Theatre

Mesa, AZ

3/09/10

Table Mountain Casino

Friant, CA

3/10/10

Warfield Theatre

San Francisco, CA

3/11/10

Warfield Theatre

San Francisco, CA

3/12/10

Silver Legacy Resort Casino

Reno, NV

3/14/10

Paramount Theatre

Denver, CO

3/15/10

The Stiefel Theatre for Perf. Arts

Salina, KS

3/16/10

Uptown Theater

Kansas City, MO

3/17/10

The Orpheum Theatre

Minneapolis, MN

3/18/10

Chicago Theatre

Chicago, IL

3/20/10

Fabulous Fox Theatre

St. Louis, MO

3/21/10

Riverside Theatre

Milwaukee, WI

3/23/10

Akron Civic Theatre

Akron, OH

3/24/10

Wellmont Theatre

Montclair, NJ

3/25/10

Count Basie Theatre

Red Bank, NJ

3/27/10

Fox Theatre

Atlanta, GA

3/28/10

Durham Performing Arts Center

Durham, NC

About Experience Hendrix Tour

The Experience Hendrix Tour is presented by Experience Hendrix, LLC, The Authorized Hendrix family-owned company founded by James A. “Al” Hendrix, Jimi’s father, entrusted with preserving and protecting the legacy of Jimi Hendrix. Earlier this year, Sony Music Entertainment’s Legacy Division and Experience Hendrix entered into a worldwide catalog licensing venture to make all of Jimi’s extraordinary music, including classic albums, never before heard archive recordings, and filmed concerts available through all forms of media.

About Fender

Fender® is the world’s leading guitar brand and a name that is synonymous with rock ‘n’ roll. Iconic Fender instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars, and amps such as the Bassman®, Twin® and Deluxe™ are known worldwide for starting the rock revolution and continue to be highly prized by musicians and collectors. For more information, visit http://www.fender.com.

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Photo Credit: Alan Herr / Experience Music Project / Authentic Hendrix

Media Contact:

Jason Padgitt

Fender Musical Instruments

480-596-7194 ph.

jpadgitt@fender.com